Snapshot Brand Planner (one-page worksheet)

How do you define your brand? Is it your logo? Your mission statement, vision statement, or flagship product?

The answer is going to shock you...

Your brand is not your logo. It’s not a color, your website, or Instagram account. (Though all these things can represent your brand.)

At its core, your brand is your promise.

It’s what tells people (customers, employees, partners, and your community) what they can expect when they work with your business, buy your products/services, and share your neighborhood.

Your brand is also the soul of your business that distinguishes you from every other business that sells a similar product or service.

I know that definition sounds a little fuzzy, but it only takes a few minutes, and once you map it out, it becomes obvious.

Find your “aha moment” in three easy steps

I designed the Snapshot Brand Planner worksheet to help you do three things:

1. Define your promise
2. Set your expectations
3. Apply your brand across your business

All it takes is 30-minutes and a handful of bullet points and you will have the clarity and vision you’re looking for to create a brand that resonates.

What types of business is this template for?

The Brand Planner worksheet is an ideal tool for:

• Coaches
• Consultants
• Small Business Owners
• Side Gigs
• Entrepreneurs
• Anyone who wants to create a clear, cohesive brand!

How does it work?

1. Download the PDF and open in a browser window.
2. Follow the included instructions for guidelines and tips for filling out your Brand Planner.
3. When you’re finished, choose download to save your file as a PDF.

What’s included:

1. Dynamic reusable Brand Planner worksheet (PDF).
2. PDF instructions on how to use the planner.